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Conceptual Art - Previsualization

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Previsualization / Animations

Pre-visualization (“previz”) is the first part of Preproduction. This includes models, storyboards, and animatics that are used to direct the overall production and sets the look and feel of the animation to all those involved.

Animatics create a basic 2d moving storyboard. Most animatics use simple versions of the characters with minimal backgrounds to get a starting sense for the story and timing. Elements may not be placed exactly, and instead of key visuals, markers will sometimes be used to represent objects. Think of an animatic as a rough draft of the final project. Animatics are reviewed, modified, and then submitted for approval before production of the project can begin.

We create a more complex version, called a storyline animatic. We look at the interaction of all the visual elements to get a directorial control on the timing and story. Elements are placed exactly where they will appear in the story timeline. We then use this as a visual workbook and add the finished elements as they are completed. This allows us to make directorial changes earlier, saving time and money. We get a quicker sense whether a scene is going to work or needs to be modified.

 

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